Creating a personalized fashion stylist powered by AI that helps users discover outfits based on body type, mood, and upcoming events.
Cliente
Hermès Paris
Industria
Belleza / Estilo de vida
Year
2022
Services Provided
AI Product Strategy, Conversational UX, UI Design, Generative Visual Systems
Our team worked across strategy, AI interaction, and interface layers using a human-first design philosophy.
Personality Design
Created three core stylist archetypes: The Minimalist, The Trendsetter, and The Sustainable Muse. Each had a distinct tone and recommendation style.
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Conversational Flow Mapping
Designed mood-aware, intent-classifying chat flows using GPT-based dialogue, with image references and fashion vocabulary built-in.
//02
Feedback Transparency
Added simple explanations to every AI suggestion (“Based on your pinned looks and preferred silhouettes”).
//03
